Mobile Demystified - Msgme Blog - Latest Comments

Re: What is Mobile DNA?

Porosh Shafi — Sat, 12 May 2012 08:48:20 -0000

Very nicely explained. I’m a photographer too and I totally
get what you mean. It’s also about leaving some “space” for our imagination to
give us an impression, and to allow the ‘acurate details’ to become less
important.

SMS marketing for takeaways

Re: Mobile Marketing News Update

Rajyenranjan — Thu, 26 Apr 2012 18:02:07 -0000

I just wanted to take a minute to say thanks for posting this. This area was on my mind recently, as a result I sincerely loved this article!http://www.gograb411.com/

Re: Mediapost Article: 5 Lessons March Madness Mobile Marketers Can Learn From The Super Bowl

KaneRussell — Thu, 19 Apr 2012 13:55:35 -0000

Update on how important mobile is for March Madness mobile marketers: 88pc of basketball fans used mobile device for March Madness activity: study - Mobile Marketer - Research http://bit.ly/J5pHcP

Re: Richard Branson Gives A Shout Out To Mobile Campaign For The Cove

KaneRussell — Wed, 18 Apr 2012 13:59:07 -0000

Another shout out to the Cove Case Study, this from Hubspot: http://blog.hubspot.com/blog/t...

Re: How to Choose the Proper Channel for Targeting Hispanic Americans – Hispanic Marketing Series

KaneRussell — Fri, 13 Apr 2012 16:08:04 -0000

Probably going to have to do a roll up of these CLickZ resources pretty soon: http://www.clickz.com/clickz/n...

Re: 12 Need To Know Mobile Marketing Stats For Q2 2012

KaneRussell — Wed, 11 Apr 2012 12:49:50 -0000

Let's make it an even 17:

17. Tablet sales to reach 119M units in 2012, 369M in 2016 | VentureBeat http://bit.ly/I3gIoF

Re: 12 Need To Know Mobile Marketing Stats For Q2 2012

KaneRussell — Mon, 09 Apr 2012 13:44:49 -0000

Found four more stats that give even more perspective for Q2 mobile marketers:

13. "So much energy has been exerted in activating the retail channel with apps, mobile Web and scan codes around products, yet the simple, direct text remains the preferred mode of exchange with a brand." MediaPost Publications One-Handed Shopping: Mobile Users Texting The Brands http://bit.ly/Hq7O2l

14. "How much is a tweet worth? About 1/10,000 as much as a Yelp review" VentureBeat http://bit.ly/Hq5Rmt

15. "In 2012, just under half of all mobile users in the US will own a smartphone, growing to 55.5% in 2013." Smartphones Continue to Gain Share as US Mobile Usage Plateaus - eMarketer http://bit.ly/Hq5HeM

16. "Mobile app downloads to reach more than 66 billion per year by 2016:" study - Research - Mobile Marketer http://bit.ly/Hq62yf

Re: 44144 Campaign Spotlight: Reese’s NCAA March Madness Campaign

Brian Russell — Wed, 04 Apr 2012 15:56:14 -0000

If you have a link in a mobile campaign that does not work here are some things you can try:

1) Try manually entering the link on a desktop computer, tablet device or mobile device.

2) Some phones can't automatically recognize links without the intro "http://". Try entering this prefix with the whole link (in this case http://reeses.young-america.co...).

3) Text the keyword HELP to campaign's short code (in this case HELP to 44144) and follow the instructions to contact support. Whenever you contact support for a mobile marketing campaign make sure to include your phone number.

Re: 44144 Campaign Spotlight: Reese’s NCAA March Madness Campaign

Tcmccann — Wed, 04 Apr 2012 14:34:42 -0000

I am entering the text to win REESES to 44144 and today it say "U won a REESES t-shirt! Subject to verification. Go to reeses.young-america.com provide your address to receive your prize." The problem is the link does not work, so what now? Teresa

Re: 12 Need To Know Mobile Marketing Stats For Q2 2012

KaneRussell — Mon, 02 Apr 2012 18:25:48 -0000

Interesting insight regarding differences between Pew, Nielsen and Comscore: http://marketingland.com/pew-a...

Re: Richard Branson Gives A Shout Out To Mobile Campaign For The Cove

KaneRussell — Fri, 30 Mar 2012 12:44:50 -0000

More from RB: Sources Say Richard Branson Has Joined Dave Morin’s Slow Ventures http://tcrn.ch/H05wa7

Re: How to Choose the Proper Channel for Targeting Hispanic Americans – Hispanic Marketing Series

KaneRussell — Tue, 27 Mar 2012 12:36:02 -0000

2012 ClickZ article touches on a lot of the same points we covered here. Latinos and Marketing: The Power of Authenticity | ClickZ http://bit.ly/GWHbjY

Re: Mediapost Article: 5 Lessons March Madness Mobile Marketers Can Learn From The Super Bowl

KaneRussell — Mon, 26 Mar 2012 13:28:02 -0000

Here's why that mobile strategy so important: 20% of March Madness Traffic Comes From Smartphones, Tablets [STUDY] http://on.mash.to/GUybjX

Re: Mobile Alerts How To

Ggibson — Mon, 26 Mar 2012 12:44:50 -0000

I can't agree more here, Kane.

I can't count the number of times I've unsubscribed from a list for the simple fact that I had forgotten signing up for it.

For example, I was up in Dallas for Thanksgiving and signed up for as many mobile lists as I could to see if anyone was doing anything groundbreaking that I should take note of (they weren't).

While there, apparently I signed up for a mobile list for a burger and beer joint that only identified themselves through SMS FOUR MONTHS later. On top of that, they didn't even let me know who they were.. No brand name. No website. NOTHING. Just "Come in for blah blah blah $1 off blah Blah Blah"

So now I have the opportunity of a life time to go ALL the way to Dallas for $1 off a burger at a place I don't even know :D

Long story short, the strategy is much more important than the sign-up process in this writer's opinion.

Cheers.

Re: Latest Pew Stats Show Teen Texting Exploding Part 2

Msilk — Mon, 26 Mar 2012 10:11:39 -0000

What is a landline? Do people actually still get landlines in their home? I would suspect the bulk of "new" landlines today are actually VOIP lines.

Had an interesting discovery this weekend that I wanted to share. My mobile phone made a strange buzzing sound and when I hit the button I was able to speak to someone through it. I was shocked it was sort of like these landlines you speak of but I carry it with me. I used to think that device was only for texting, maps/directions, light emailing and reading, and occasional surfing and social networking. It was very cool to find out that it was actually a phone as well. All this time I had no idea.

Obviously I am kidding and am probably biased being in the mobile technology world but I am shocked when I reflect on how much less I actually engage with people directly these days and rely on SMS/email. I still remember when a mobile phone was a phone, not many people do anymore though...

Re: QR Codes and Mobile Apps

KaneRussell — Thu, 22 Mar 2012 18:33:25 -0000

Here's some new stats (Feb 2012) on QR codes: http://www.emarketer.com/Artic...

Among some of the highlights:
- 40% of 2-D barcodes take users to general commerce and product information online
- 23% lead customers to brand-building sites.
- 13% pair video with mobile barcodes
- 22% of all US mobile barcodes appeared in retail advertising
- 13% featured in technology ads.
- 7% of 2-D barcodes appeared in financial services ads
- Open-source QR code remains the advertising industry standard with almost 90% market penetration

Re: Smartphone Penetration And Marketing Engagement Strategy Stats Update

KaneRussell — Thu, 15 Mar 2012 13:33:44 -0000

Saw an article today with some crazy stats: http://techcraver.com/2012/02/...

- Average Person Glances At Their Phone 150 Times Per Day
- e-mail is read 48 hours after it is sent, while the average SMS is read in four minutes
- SMS is literally 720 times faster than e-mail in message-opening throughput

Re: Wireless Penetration At 102.4% in the USA

KaneRussell — Tue, 13 Mar 2012 15:02:45 -0000

Quick stats update that serves as a proxy: An informa 2012 (www.informa.com) study found that mobile penetration in Brazil is 118%, Argentina 142% and Uruguay 130%. People love their mobile phones.

Re: 23377 Campaign Spotlight: Budweiser Track Your Bud

KaneRussell — Tue, 13 Mar 2012 14:28:42 -0000

Budweiser campaign also written up in Mobile Marketer: http://www.mobilemarketer.com/...

Re: What Are Mobile Vouchers?

KaneRussell — Wed, 07 Mar 2012 12:58:59 -0000

Per the article's description of Groupon, thought this was an interesting follow-up about other dynamics of coupon/voucher/gift card/group purchase campaigns:

Groupon’s whale problem | VentureBeat http://bit.ly/xMiaad

Re: What Are Mobile Vouchers?

dave — Tue, 06 Mar 2012 17:09:42 -0000

nice article

Re: A Call For An End To Political Text Spam Fraud

Greg — Tue, 06 Mar 2012 12:10:28 -0000

Agreed. All to often I find myself overcoming the same objection to SMS technology: "Is that like those SPAM messages I get sometimes from blah blah?"

This is a plague, and it needs to be rectified ASAP. Great petition.

Re: A Call For An End To Political Text Spam Fraud

Matt Silk — Tue, 06 Mar 2012 11:49:43 -0000

Great blog post and coverage on this story and issue! Scott, thanks for taking up this fight for our industry.

http://www.slate.com/articles/...

Re: Analysis of Sprite Mobile Campaign For NBA All-Star Weekend

KaneRussell — Mon, 05 Mar 2012 13:42:19 -0000

Here's an analysis of the same campaign from another website: http://www.mobilemarketer.com/...

You be the judge : )

Re: Analysis of Sprite Mobile Campaign For NBA All-Star Weekend

KaneRussell — Mon, 27 Feb 2012 12:52:28 -0000

Update: I didn't receive any other updates from this Sprite campaign : (

Also- I voted in the NBA rookie game via text message, but didn't receive notification of the winner, which I would have liked. I understand however, that many people are watching the game and don't need notification, but I was at gym watching the 2nd/3rd quarters and then had a meeting to head off to and couldn't see the end.