Mobile Demystified - Waterfall Blog - Latest Comments

Re: How to Use Push Notifications

Connie Morelle — Thu, 28 Aug 2014 17:14:29 -0000

Best explanation I've read! Thanks.

Re: Personalizing Mobile To Create Lasting Customer Loyalty Webinar Posted

Andrew — Tue, 05 Aug 2014 08:55:28 -0000

Angel has since been acquired by Genesys. That is why the link redirects. You can also visit www.genesys.com for their products and information.

Re: Put Away Your Scissors – Mobile Coupons Have Arrived

Derek Johnson — Thu, 12 Jun 2014 19:22:08 -0000

Great find guys, thanks for sharing!

Re: Everything You Need To Know About The Patent Dispute Between Helferich And The New York Times Over SMS Hyperlinks

Michael Ahearn — Mon, 14 Apr 2014 11:59:11 -0000

Spot on analysis of Helferich, we look forward to an industry with fewer restrictive litigation threats to basic capabilities. A web link in an SMS/MMS remains a very powerful customer interaction with tremendous CRM opportunities.

Re: PETA Launches Emoji To Increase Mobile Marketing Engagement

Jessica Gaynor — Fri, 28 Mar 2014 15:07:32 -0000

Figuring out a way to incorporate emojis in to a mobile messaging campaign truly shows how hyper-focused PETA is on capturing the teen audience. I think this is an excellent example of engagement at its finest.

Re: VP Biden Visits Austin To Praise Efforts Of NDVH, NDAH and Waterfall In The Fight Against Domestic Violence

Kane Russell — Tue, 25 Mar 2014 14:59:34 -0000

Pretty cool shot of Waterfall's Matt Silk and VP Biden.

Re: Whats App, Facebook?

Matt — Wed, 05 Mar 2014 11:50:17 -0000

It is clear one of the primary reasons FB bought WhatsApp is that FB needed to find the fastest path to the get the next billion users connected. Zuckerberg & Koum share the same disdain for focusing on monetization in the "early days", but FB proper as a public company now must be concerned with monetization. However, I would argue WhatsApp allows FB to capture users at a significantly faster clip than FB alone and in the process allows FB to focus less on monetization in the near term.

Now let me put my futurist hat on for a moment...Add into the mix WhatsApp's freemium model for YR2 of usage and you have a new revenue stream that FB hasn't yet played around with. Is it plausible that WhatsApp becomes the gateway drug for FB in every country around the world? Could FB end up paying carriers for a WhatsApp & FB only data plan and offer it for free to consumers? This seems extremely plausible and likely. And if I am FB, as soon as that user upgrades their data plan I am going to demand my investment in that user be recouped along with my fair share of the new revenue annuity for the life of that user on the carrier.

I am quite sure even after upgrade the % of time spent on WhatsApp & FB will still be extremely high. If you believe this theoretical future world is plausible, then in Y2 instead of paying WhatsApp $1/year as a consumer it it conceivable that the carrier would pay FB $1/month/user if the user signs up for a "real" data plan. $1B in YR2 to WhatsApp then just became $12B from the carriers. It is a huge win for the carriers as well as FB now is subsidizing the data plans in YR1 and getting the users hooked on data.

Combine this with all of the other potential revenue streams like letting business users create personas in WhatsApp much like FB pages and communicate with opted-in subscribers, and this $19B spend doesn't seem all that crazy anymore...

Matt
@matthewsilk

Re: The Mobile Marketing Stats

Waterfall Admin — Thu, 13 Feb 2014 04:35:05 -0000

Yes, correct. Good catch. Typo has been updated.

Re: The Mobile Marketing Stats

Rob — Wed, 12 Feb 2014 20:47:52 -0000

I think that mobile messaging stat should be 28.2 trillion by 2017, no?

Re: Mobile Demystified Year End Awards: Predictions 2014

Matt — Tue, 07 Jan 2014 16:02:39 -0000

If I had to vote for #5 I would bring "3. Mobile competitive advantage will be about data, not features" from last year back into the mix. Perhaps it is touched upon by #3 on Personalization, but those brands who really focus on having interactive conversations with customers as opposed to just marketing at them will excel. And the vendor community, don't hold customers' data hostage, let it be free!

Re: Mobile Marketing Conversation Starters For The Holidays

katie — Sat, 07 Dec 2013 13:56:52 -0000

Another conversation starter: What's your favorite app? Sometimes when I ask this, I am introduced to an app I've never heard of before. Or "I don't have one' allows me to *push* my favorite apps onto them.

Re: New Mobile Marketing Data: 70% Of Businesses Increasing Mobile Spend in 2013

Kane Russell — Tue, 12 Nov 2013 06:54:21 -0000

Duff - agreed. "Mobile social" certainly carries weight as a channel. I previously wrote about this duality in a post you can find here: http://waterfallmobile.com/....

My basic point for integrating the two was:

1) You need incentives to encourage people to join your mobile subscriber database/social media following. Once joined, your ultimate goal is increasing customer lifetime value through the use of engaging content.

2) Start building a list now in order to secure crucial mindshare within individuals’ limited mobile/social attention spans going forward.

3) Don’t confine your mobile/social ROI strategy to purchase, rather also include the value derived from top of mind awareness and referral effects.

Re: New Mobile Marketing Data: 70% Of Businesses Increasing Mobile Spend in 2013

Duff Gardner — Mon, 11 Nov 2013 13:55:24 -0000

I think "mobile social" is another channel in the sense that social is now mobile. I get asked a lot about integrating the two strategically.

Re: VP Biden Visits Austin To Praise Efforts Of NDVH, NDAH and Waterfall In The Fight Against Domestic Violence

Matt — Fri, 01 Nov 2013 15:53:27 -0000

Days like Wednesday at the press conference make so proud of the Waterfall team for building such an amazing solution. By training/supporting the NDAH/NDVH teams to leverage the SMS channel, we can and will save lives and help teens escape abusive relationships. If we can help save one only life, every late night during our 8+ years in the messaging business was well worth the investment.

Thank you to VP Biden for starting this initiative in 1994 and the NDAH/NDVH team for giving us the opportunity to work with you.

Re: New Mobile Marketing Data: 70% Of Businesses Increasing Mobile Spend in 2013

NehaRajput — Sat, 26 Oct 2013 05:28:44 -0000

Mobile Marketing

Very fantastic guide, with many examples.

Re: UPDATE – How The October 16 TCPA Rules Change Affects Mobile Marketing

Roy — Wed, 16 Oct 2013 15:07:35 -0000

I think option 2 is reasonable for small businesses that have been compliant all along with CTIA / MMA standards and know their clients have used a handset to initiate the opt-in.

Re: SMS-to-Garage-Door-Opener

Jelly Andrews — Wed, 02 Oct 2013 06:29:07 -0000

Oh my! That’s really cool. And I guess it is very convenient
too since you only need to send a message just to open it. But what will be the
safety feature of this kind of garage door? Will it be affordable too?

FabbriCreations.com

Re: Everything You Need To Know About The Patent Dispute Between Helferich And The New York Times Over SMS Hyperlinks

Kane Russell — Fri, 27 Sep 2013 04:10:45 -0000

Interesting follow-up described in this article: https://www.eff.org/deeplin...

At a high level, House Judiciary Committee Chairman Bob Goodlatte released a second discussion draft aimed at preventing abusive patent troll litigation. The reforms include:

- Heightened Pleading
- Fee shifting
- Transparency
- Joinder
- Staying customer suits
- Discovery reform
- Post-grant review

Take a look at the article for more detailed information.

Re: Waterfall Mobile’s Matt Silk to speak at Direct Marketing Association’s DMA2013 Conference & Exhibition

Kane Russell — Wed, 25 Sep 2013 10:31:34 -0000

And another: Waterfall's Rebecca Tongsinoon will present the "Obtain a Seat at the Table" at the InnoTech Women in Tech Summit October 16.

Re: 77177 Campaign Spotlight: Take Part In The Effort To Solve Hunger In The USA

Lo8181 — Wed, 25 Sep 2013 00:49:43 -0000

Great movie! Inspired me to do something and help fight the end of hunger!!

Re: How to Retain A Millennial On Social Media In Three Steps

Matt — Mon, 23 Sep 2013 15:08:07 -0000

Great insights, Jasmine! Keep the posts coming, clients are loving the tips and advice.

Re: Waterfall Mobile’s Matt Silk to speak at Direct Marketing Association’s DMA2013 Conference & Exhibition

Kane Russell — Tue, 10 Sep 2013 13:59:17 -0000

Some additional Waterfall speaking news: @aaronj1335 is presenting at jQuery Conf 2013: Austin http://events.jquery.org/20... - I've seen a sneak peek and it's really informative (not to mention quite funny).

Re: FCC Rules That Confirmation Opt-Out Messages Do Not Violate TCPA

Kane Russell — Mon, 09 Sep 2013 19:25:16 -0000

Here's some more info related to this ruling - you cannot send a menu to people who opt out of a mobile program. These "STOP Menus" are no longer allowed by all U.S. carriers - essentially all opt-out keywords need to be treated as “STOP ALL” and STOP menus are not allowed. This change became effective September 9 2013, even though the FCC ruling is officially scheduled to go into effect on October 16, 2013.

For the full FCC order, you can go to:
http://hraunfoss.fcc.gov/ed....

Re: Everything You Need To Know About The Patent Dispute Between Helferich And The New York Times Over SMS Hyperlinks

Cindy Sechrest — Tue, 03 Sep 2013 19:33:45 -0000

Kane

Excellent article that explains a complex topic

Re: How The October 16 TCPA Rules Change Affects Mobile Marketing

Matt — Fri, 30 Aug 2013 10:28:18 -0000

I am sure we could get lots of lawyers to debate the nuances around many of these points for days and spend 100s of thousands of dollars. I think the key takeaway here for marketers is the following (in plain english):

1. Build your list organically
2. Obtain clear consent
3. Tell subscribers exactly what they are signing up for
4. Tell subscribers how to unsubscribe and receive help
5. Previous relationship does NOT equal consent

In order words if you follow the standard defined by the industry you will be AOK. The judgements/cases that got all the headlines with big brands getting sued were clear violations of #5 and in my humble opinion the real driver behind these updates.